Articles
Unleash new growth with sales plays
At Cisco we’re constantly listening to you, our valued partners, and certainly to our collective customers. As you know, our customers are increasingly demanding business outcomes rather than just the technology components. Because of that, Cisco is transforming our sales approach globally and we wa…
Making the jump from generic outcomes to customer use cases
Living in the Northern Rockies, we have the privilege of enjoying all four seasons. This winter we enjoyed a record snow pack and fantastic ski season, with remnant snow piles still dotting the shady sides of many yards. Living in this climate every fall we are confronted with a barrage of adds wa…
5G: Revolutionizing Agribusiness
Asking a rancher how many head of cattle he has, is like asking someone how much money they make – it’s simply not a polite question to ask! Of course, asking them how they use technology to manage their heard(s) and/or optimize their farms and you may be surprised by the answers you receive!…
Business Outcomes, The World Cup, and Partner Differentiation
This weekend, France emerged victorious over Croatia and hoisted the trophy as FIFA World Cup champions. I was one of millions of viewers held in rapture by the tournament, especially as it entered the home stretch. It was a little after 2pm local time a couple weeks ago when Salt Lake City airport&…
The Spring Runoff and Cisco’s VALUE Framework
Every November as days shorten and temperatures drop, the ice begins to form on the lower sections of the famed Gallatin River in southwest Montana. Anglers take a pause from throwing fall streamer patterns and chasing the elusive Brown Trout. They move to casting smaller nymph and emerger pattern…